General Mills introduced Trix in 1954 as a sugar-coated version of its popular Kix cereal.

General Mills' Yoplait division produces a Trix-branded yogurt marketed to children with sweetened fruit flavors such as "Watermelon Burst".

[4] In 2015, General Mills announced it would no longer use artificial colors in its cereals, and Trix would be among the first to change.

Trix would go from six colors to four because satisfactory natural alternatives were found for orange, yellow, red, and purple, but not blue or green.

[6] In that same announcement, General Mills said they would revert to the puffed fruit-shaped pieces, which happened around late 2018.

[7] Joe Harris, a copywriter and illustrator at the Dancer Fitzgerald Sample advertising agency, created the trademark animated "Silly Rabbit," who debuted in a 1959 television commercial for the cereal.

The plight of the Trix Rabbit has drawn comparisons to Sisyphus, a Greek figure who was doomed to endlessly repeat a futile task.

[14] In commercials from 1967, the 1970s, and the 1980s, the Trix Rabbit disguised himself to get the cereal, employing costumes as diverse as a balloon vendor, a painter and an American Indian.

advertisement, in which he disguises himself as a man (played by Harland Williams) taking Trix from a grocery store but realizing he is out of milk, much to his distress.