Trou Moet Blycken is a historical chamber of rhetoric over 500 years old and currently a gentlemen's club located in the middle of a busy shopping area on the Grote Houtstraat in Haarlem, Netherlands.
[1] This was not the only chamber of rhetoric in Haarlem; The Haarlem painters Job Adriaenszoon Berckheyde and Salomon de Bray were members of the chamber called 'De Wijngaardranken'.
The club has kept most of its rich archive and paraphernalia and often collaborates with local institutions such as the Frans Hals Museum, the Historisch Museum Haarlem and the Noord-Hollands Archief [nl] to display some of their rich cultural artifacts of theater life in Haarlem and of the broader low countries of the 17th-century.
Most notable is the lottery and rhetoric contest that the club hosted in 1609 which involved several chambers of rhetoric who brought their "blazoen" (blason) with them as a gift, and these are still on display in the meeting hall.
[3] Media related to Trou Moet Blycken at Wikimedia Commons