It was established on January 20, 2019 after its lenders cancelled the bankruptcy auction and took over the Toys "R" Us intellectual property in October 2018.

[7] On January 20, 2019, the bankruptcy plan went into effect, and the Toys "R" Us, Inc. trademarks were transferred to Tru Kids.

[9] On October 8, 2019, Tru Kids announced they had partnered with retailer Target to relaunch the Toys "R" Us e-commerce site.

[11] On January 15, 2021, Tru Kids closed their Galleria Mall Toys "R" Us location citing financial losses following the COVID-19 pandemic.

[12][13] In March 2021, brand management firm WHP Global acquired a controlling stake in Tru Kids.