True (dating service)

True's ads vary in theme and often feature provocatively dressed women with sex-themed taglines such as "It's nice to be naughty."

[6] True has lobbied state lawmakers in favor of legislation requiring online dating services to disclose whether or not they conduct background checks.

[1] True will cancel the account of anyone found to be married, separated or having a pending divorce without warning, and also reports them to the Internet Crime Complaint Center (IC3).

Most notably, it sued Robert Wells, a 66-year-old convicted felon and child molester from Walnut Creek, California.

The most recent lawsuit was filed in March 2007 against a convicted felon and registered sex offender from Florida who attempted to communicate with its members.

[10][11] A lawsuit seeking class action status was filed against True.com in 2007 alleging fraudulent billing practices, particularly charging members after they have cancelled their service.

[14] According to Dallas CEO, "True ran into early financial troubles, which included layoffs in 2004, about the same time Match.com cut its own workforce."