[4] and entertainment media including television, internet, online games, and mobile phones under the True Digital brand.

In 2005, True took a higher stake in UBC, Thailand's largest cable television provider that time[citation needed], and renamed the company to UBC-True.

[citation needed] On 8 May 2013, TrueMove H became Thailand's first mobile operator to provide 4G LTE commercial service on the 2100 MHz bandwidth.

[14][15] On 13 November 2014, TrueMove H announced that it allocated 10 billion baht to expand its 4G LTE network in Thailand to cover 80 percent of the country's population.

[citation needed] On 22 November 2021, Charoen Pokphand and Telenor, officially announced they have agreed to explore a USD 8.6 billion merger plan between Thailand’s second and third largest telecom operators (by subscribers), True Corporation (TRUE) and Total Access Communication (DTAC) – The proposed merger is subject to regulatory approvals.

This includes advancements like the “Mari” chatbot, now evolved into a “voicebot” for human-like customer interactions, while prioritizing data privacy and security.

The company is also expanding business processes that uphold human rights throughout the supply chain, promoting transparent and accountable AI governance, and combating all forms of corruption.