[1] By 1971, True North was producing albums for various Canadian musicians, including Bruce Cockburn and Murray McLauchlan, which were then distributed by Columbia Records in Canada.
[3] True North Records' artist list includes Bruce Cockburn, Stephen Fearing, Rheostatics, Colin Linden, Lynn Miles, Howie Beck, Murray McLauchlan, John Bottomley, Lighthouse, 54-40, The Guess Who, The Paperboys, Blackie and the Rodeo Kings, David Wiffen, Rough Trade, Lorraine Segato, Gregory Hoskins and the Stickpeople, Scott B.
Current active artists also include: Matt Andersen, Buffy Sainte-Marie, Old Man Luedecke, Madison Violet, Gordon Lightfoot, The Mahones, and Leeroy Stagger.
The label has also been the Canadian distributor for albums by American and British artists such as Bananarama, Tim Buckley, Shawn Colvin, The Fixx, Stéphane Grappelli, Hoodoo Gurus, Ian Hunter, Janis Ian, Joy Division, Killing Joke, New Order, Harry Nilsson, Mudhoney, Echo & the Bunnymen, Rod Stewart, The String Cheese Incident, Hanson, Lenny Breau and Richard Thompson.
True North Records is distributed by Entertainment One in Canada and the United States; Other distributors include Planet in Australia and New Zealand; IRD in Italy; GO!