[3] In 2015—seven years after purchasing True North Records from its original owner, Bernie Finkelstein—Geoff Kulawick moved the label's head office from Burlington to Waterdown, Ontario.

Kulawick credits his wife Mabruka (Brooke), a visual artist, with the idea to use the new space as a place to display artwork by professional musicians.

Brooke noted that some True North Records signees including Buffy Sainte-Marie and Murray McLauchlan were visual artists.

"[4] The gallery has hosted open house events featuring musicians/artists, including Buffy Sainte-Marie and Murray McLauchlan (at the grand opening in March 2016), Greg Smith and Jon Langford (May 2016),[5] Louie Pérez (January 2017),[6] and Joe Crookston (January 2018).

[7] While pieces such as limited-edition prints by John Lennon and a charcoal self-portrait by David Bowie remain part of the Kulawicks' private collection, many originals are on consignment from the artists.