Located at the intersection of 15th Street and West Peachtree Street in Midtown Atlanta,[1] the project was unveiled in 2006 and promoted by Donald Trump in a 2007 season finale of The Apprentice.

The project began in March 2006, when Atlanta-based firm Wood Partners purchased the property at the intersection of West Peachtree Street and 15th Street (adjacent to the High Museum of Art) for $21 million.

A large sign bearing Trump's name was to be displayed over the lobby, and a design firm partially owned by Kenny Rogers was hired to design the interiors.

[5][6] On the season finale of the sixth season of The Apprentice,[4] which aired April 22, 2007, the Atlanta project was presented as one of two projects that season's winner could choose from, alongside a luxury resort in the Dominican Republic,[4] with the winner ultimately choosing the Dominican project.

[7] In the months following the announcement, advertisements were purchased in several publications, such as Atlanta, which highlighted Trump's involvement in the project.