Trussardi (pronounced [trusˈsardi]) is an Italian fashion house based in Milan,[1] Italy, and specialized in leather goods, ready-to-wear, perfumes, and accessories.
[6] In 1970, Nicola Trussardi took over from his father Giordano, after his brother Dante (named after his grandfather) died in a firearms accident.
During the 1970s, Trussardi diversified into other leather goods and accessories, and eventually non-leather apparel (wallets, suitcases, belts and shoes), along with a new logo of an Italian greyhound.
Around this time,[vague] Trussardi entered the US market, with sections in department stores in addition to boutiques, and initial franchise locations in Beverly Hills, Atlanta, Miami, and San Francisco.
At the time, Japan accounted for about 70% of the company's total exports out of Italy, and there were about 200 Trussardi Levriero stores in the country.
[27] For the 40th anniversary of their logo, Yuko Shimizu produced an animated short film entitled "Sky Watcher".
The members of the Board of Directors, CEO Sebastian Suhl, and the two creatives Serhat Işık and Benjamin A. Huseby, resigned.
[36] In March 2024, Trussardi became part of Miroglio Group as an independent brand based in Milan, under the leadership of Alberto Racca as CEO.
[5] The acquisition aims to fuse Trussardi's enduring elegance and versatility, attributes that have long defined the brand, with a modern customer-centric approach that embraces contemporary lifestyles and values.
[46] In 2015, Trussardi collaborated with Coca-Cola to create the first limited edition collection of bottles and cans to celebrate the brand's 100th anniversary.
The protagonist of the advertising campaign was the singer Ava Max, who wore iconic Trussardi pieces to shoot the music video for her single "Torn.
[50] In 2009, Trussardi licensed the management of the brand, both in terms of production and distribution, to Idea and, since 2013, to the Italian company Pinco Pallino.
[53] In 2010, Trussardi entered into a licensing agreement with Charmant for the design, production, and distribution of the eyewear line, which transferred to De Rigo in 2015.
[55] The Trussardi Parfums line, admired worldwide for the iconicity of its fragrances, is currently developed by Angelini Beauty, the brand's licensee since 2012.
In 2014, a licensing agreement was signed with Club House_ Luxury Living Group, marking the birth of Trussardi Casa, on the occasion of the Milan International Furniture Fair.