A trustmark is an image, logo, or badge that is typically displayed on an E-commerce website, indicating that the site has passed certain digital security tests or is operated by a member of a professional organization.
Customers gain confidence and may be more inclined to transact business with a brand bearing a trustmark.
[1][2] One of the oldest familiar trustmarks, the Good Housekeeping Seal of Approval, was established in 1909 as a way for the magazine's Research Institute to endorse specific products backed by a two-year warranty.
[3] In the modern era, digital trustmarks can be a machine-readable authentication feature within an identity trust framework.
[6] In 2018, Mozilla and a consortium including the New York University School of Law backed a product packaging trustmark called Trustable Technology.