[1] It was "a sensational weekly paper with a large circulation, delighting while shocking its readers with its frequent exposure of personal scandal and social injustice.

It is said that Dame Elisabeth Murdoch (Rupert's mother) took a dim view of the scandal sheet, which was later passed on to Thomson and Day.

[citation needed] In its final years, the newspaper was noted for its eclectic coverage, which combined photos of women with bare breasts on page 3 (recycled from The Sun (United Kingdom) newspaper[3]), and tongue-in-cheek humour with hard-edged reporting, as well as the racing liftout form guide, Truform.

Snedden died of a heart attack in the Rushcutter Travelodge, possibly whilst having sexual intercourse with a mystery woman whose identity has never been revealed.

"[10] The Truth published an article under the tongue-in-cheek headline "Snedden Died on the Job - Police Seeking Deathbed Girl" to announce his death.