Truvia (also shown as truvía) is a brand of stevia-based sugar substitute developed jointly by The Coca-Cola Company and Cargill.
[4] Since its launch in 2008, Truvia natural sweetener has become the second best-selling sugar substitute in units in the U.S. behind Splenda, surpassing Equal and Sweet'n Low.
This makes it a direct competitor to existing packet sweeteners Splenda (sucralose), Equal (aspartame), Sweet'n Low (saccharin), and table sugar.
Erythritol is almost as sweet as sucrose, is virtually non-caloric, and cannot be fermented by gut bacteria present in the small intestine.
Only a small amount of it will reach the large intestine where GI symptoms, like bloating, flatulence, and cramping usually originate.
Truvia's website claims: Studies with erythritol show almost no side effects reported unless very high doses are consumed at a single sitting in liquid form on an empty stomach(Bornet FR 1996).
It took at least 4 times the amount of erythritol to generate looser stools, compared with the level of sorbitol, a very commonly used and well tolerated sugar alcohol (Oku T 1996).