The brand is marketed to the food service and industrial section by Horizon Milling and the consumer retail sector by The J.M.

Originally established as a brand of the Moose Jaw Milling Company by miller Donald Mclean in 1900.

The newer Saskatoon mill (built in 1928) continues to manufacture the Robin Hood brand flour.

Smucker Company purchased three milling facilities in Canada from International Multifoods, including the Robin Hood brand.

Horizon Milling markets Robin Hood products directly to the food service and industrial sector in Canada, U.S. and Caribbean.