TsUM (Moscow)

The store is in a six-story historical Gothic Revival style building on Petrovka Street at Theatre Square (Teatralnaya Ploshchad) in the Tverskoy District of central Moscow.

TsUM seasonal collections have been supported by advertising campaigns featuring Cindy Crawford, Milla Jovovich, Naomi Campbell, Daria Werbowy, Malgosia Bela, and Mathias Lauridsen.

TsUM offers clients additional services, including VIP shopping and professional stylists’ advice, cosmetic procedures and lectures on modern art.

Offering clothes, shoes, jewelry, perfumery, and toys, the store attracted the highest public interest: “In the eyes of the Muscovites 'Muir and Mirrielees' is a kind of exhibition of everything that was on sale in the capital, be it for the rich and the high society, or for the middle-class customers" wrote one of the contemporaries.

[5] In 2013 the European Capital Investment Fund, owner of the majority of TsUM's shares, forced a buyout from minority shareholders; the company was subsequently delisted from the Moscow Exchange.