It is a Spain-based tech company that focuses on providing a cloud-based services through its own application and its website to their customers.
Zaryn Dentzel, Felix Ruiz Hernandez, Kenny Bentley, Adeyemi Ajao and Joaquín Ayuso de Pául were the key people who worked together to bring Tuenti to life.
Zaryn Dentzel has chronicled the story of Tuenti in a book called El futuro lo decides tú.
[7] Although the name sounds similar to the English word twenty, it actually comes from "tu [id]enti[dad]", meaning "your identity".
[12][13] On 4 August 2010 the major telecommunications group Telefónica acquired 85% of Tuenti's shares for a total of 70 million euro, becoming its largest shareholder.
[14] In that same year, Tuenti started the development of a light virtual mobile network operator which worked completely under the Movistar (Telefónica) infrastructure.
[20] During this year and 2016, Tuenti went through a rebranding and the company reaffirmed its commitment with the mobile market by completely renewing their website, which got rid of all the remaining social elements and functions.
[21] Tuenti launched Tu as a developing project in 2010 supported by Telefónica, which was the largest shareholder back then, aiming to have influence in the young market that the social network had at that time.
On 15 February 2012 the company officially launched Tuenti Móvil for social network users, dropping the name Tu used for the pre-release phase.
26 June 2014 was the key date for the first official announcement of the international launch: The brand Tuenti started its operations in Mexico.
Sebastian Muriel, CEO of Tuenti, claimed in an interview that the results of the brand in Mexico were not as good as expected due to the monopolistic situation of telephony market.
Peru was also the first country apart from Spain in which VozDigital was launched, enabling customers to make calls (but not to receive them) to any national fixed line or mobile destination through almost any device and just an internet connection.
Just a month later, the company launched an update to their mobile application and website that removed all the remaining social networking features, except the chat platform.