Tugg Inc. was a film-based collective action and crowdsourcing platform that enabled individuals to create film screenings at their local cinema.
[2] Incorporated in 2011,[3] Tugg was officially launched in 2012 at SXSW by co-founders Nicolas Gonda and Pablo Gonzalez.
[4] Headquartered in Austin, Texas, it offered services for promoters, filmmakers, and theaters.
Screening "hosts" selected a movie from Tugg's library of studio and independent films, chose from available theaters, dates, timeslots, and set other event details like ticket price; then, a set number of people needed to commit to attend before the event was actually on, in order to crowdsource the viewing.
It sold screening licenses to "effectively monetize the non-theatrical interest in a film".