[1] Her novels Delhi Stopover and Crashing B-Town, published by Penguin Books, were bestsellers in India.

[4] After a corporate career that began in the fashion industry in New York and transitioned to media in Los Angeles, Tulika focused her attention on writing.

[1][4][2][7] Tulika has also written for various magazines including Harper's Bazaar,[8] Elle, Vogue, Grazia,[1] India Today[9] and Men's Health.

[11] Ridhima Sud, in Vogue India, wrote that the work contains "enough fashion in it for it to be considered chic, and plenty of satire for its literary cred.

[2] The novels explore the cultural changes in modern India and within the youth generation using a backdrop of the fashion and film industries in Delhi and Mumbai.