[2] The company went on to develop these characters, called Tulipoppers, in a variety of media, including a children's cartoon series that was released on YouTube in 2017.

Toynami developed a range of Tulipop items, both plush toys and vinyl figurines, featuring the four main characters, Bubble, Gloomy, Fred and Miss Maddy.

[2] Tulipop has since signed cross-category US licensing agreements with Loungefly (accessories), Mighty Fine (apparel), Pyramid (stationary), Mad Dog (socks), and Jay Franco (bedding).

[2] In 2018, Tulipop entered the apparel business when it partnered with 66°North, an Icelandic outdoor brand, for a children's limited-edition clothing range.

[9] The range was announced at the annual Icelandic design festival, DesignMarch, and featured Tulipop-themed sweaters, T-shirts, hoodies, and caps.