Its publications were noted in the trade for their high production values, including glossy paper stock, full-color printing, and square binding.

While co-managing Mirage Studios, Eastman and his partner Peter Laird often spoke of the difficulties in maintaining creative control of their work.

Rick Veitch has written that: One of the plans was for Tundra to act as an exoskeleton for an existing self-publisher; offering marketing muscle, higher production values, printing costs paid and a page rate up front for half the action no strings attached.

Eastman says that he originally "thought that the audience was a lot larger than it actually was," citing his personal assumption that readers would "grow up through X-Men and discover The Sandman and then Dark Knight and Watchmen and beyond."

"[5] Shortly thereafter, in the spring of 1993, Tundra was bought out by Kitchen Sink Press,[8] closing its (solo) doors after just three years, losing Eastman between $9 and $14 million.

[10] Led by Dave Elliott, an editor at Deadline and a founder of Atomeka Press, the UK branch worked with creators already on board with Tundra in the US as well as developing new projects.