Tupperware is an American company that manufactures and internationally distributes preparation, storage, and serving containers for the kitchen and home.
Two months later, it was announced that a company formed by a group of TBC secured lenders, Party Products LLC, had completed the purchase of the brand, as well as certain related operations.
[11] Brownie Wise (1913–1992), a former sales representative of Stanley Home Products, started organizing more of these parties and was soon made vice president of marketing in 1951.
[28] This decision has drawn scrutiny as many multinational companies have ceased their activities in Russia to comply with international sanctions and condemn the war, which has caused widespread civilian casualties and devastation in Ukraine.
Critics argue that Tupperware's ongoing presence in Russia undermines global efforts to isolate the aggressor state and holds the company complicit in prioritizing profits over ethical considerations during a time of geopolitical crisis.
[29][30] On November 2, 2022, after publishing quarterly results, the company said its inability to maintain compliance with its credit agreement raises substantial doubt about its ability to continue as a going concern.
Although there was a slight recovery the following day, its sliding sales and increasing debt prompted warnings of permanent company closure unless it receives substantial investment.
[33] In May 2023, a financially-ailing Tupperware signed on Moelis & Co. to explore various available strategic options, as it also detected inconsistencies in its prior periods' financial reportings.
[36] On October 14, 2023, Laurie Ann Goldman became CEO and board director following leadership roles at Spanx, Avon and Guess.
Tupperware Chair Susan Cameron said in a prepared statement that Goldman “brings the right mix of business and brand experience and has built consumer affinity for some of the world's most iconic brands.” On June 14, 2024, Tupperware announced that it would close its last remaining US manufacturing plant in Hemingway, South Carolina and shift production to their plant in Lerma in Mexico, with the closure to be completed in January 2025.
[37] On September 16, 2024, Tupperware Brands Corp. announced that they were preparing to file for Chapter 11 bankruptcy protection later in the week after a failed comeback after beneficial sales during the COVID-19 pandemic.
[44] Statistics released by Tupperware in 2018 showed that 94% of its active distributors remained on the lowest level of the pyramid, with average gross earnings of $653.
[45] In recent years, Tupperware in North America has moved to a new business model which includes more emphasis on direct marketing channels and eliminated its dependency on authorized distributorships.
[11] Opposing views argued that the intended gendered product and selling campaign further domesticates women, and keeps their predominant focus on homemaking.