[2] He has appeared on product packaging, in commercials and as related collectible merchandise, except for a brief period between 1988 and 1990 when he was temporarily removed.

He wears boots, gloves, a kerchief with hearts, and a ten-gallon hat with the words "Twinkie the Kid" on the band.

He was created by Denny Lesser, a route delivery driver for Hostess in the San Fernando Valley.

He designed the mascot and his wife made the costume that he used for a traveling promotional campaign.

The character appeared in animated TV advertisements for Twinkies in the 1970s, voiced by Allen Swift.