[3] The chant is believed to have been created in the 1960s, after England had won the World Cup against West Germany.
[7] The chant has been criticised as "jingoistic", although a number of England supporters feel they are justified in singing it against Germany.
[8] However, it has been praised in some foreign media with one Australian commentator stating envy of England fans for being able to use it during the 2010 FIFA World Cup.
[9] A Canadian reporter also said that the chant reflected "a deeply historic sense of national honour".
[10] During the 2010 FIFA World Cup South African communications company, MTN Group ran a television advertisement on South African television involving the chant.