U.S. Deaths Near 100,000, An Incalculable Loss

Assistant graphics editor Simone Landon lead a team of researchers in searching obituaries that listed COVID-19 as the cause of death and extracting names and key personal details.

[4] Many noted that the front page resembled those of newspapers in the late 1800s or early 1900s due to its lack of large headers or photos.

[5] A number of publications again highlighted those that matched their target demographic: KNXV-TV the eight from Arizona,[6] Nola.com the 20 from Louisiana,[7] Boston.com the 80 from Massachusetts,[8] KOCO-TV the three Oklahomans,[9] Philippine Daily Inquirer the two Filipinos,[10] The National Herald the twelve Greek-Americans.

This inspired the art director Adrianne Benzion and freelance copywriter Jessica McEwan duplicated the cover with 350 names of Black individuals who died following an interaction with the police since 2000.

Instead of a short eulogy the status of the victims’ case is stated, a large share of which reads “pending investigation.”[13] The cover design was ranked 19th in Ad Age's "30 Best Creative Brand Moves of 2020".