The game was published by THQ, developed by Pipeworks Software, and released in North America on November 14, 2010, February 24, 2011 in Australia and in Europe on March 4, 2011.

Effects include faded painting, flipping, black and white, negative, neon, sharpen, and glow.

In August 2010 at the announcement of uDraw, analysts predict that it could "sell up to one million units", with the potential to be a sleeper hit during the 2010 holiday season.

[1] THQ also showcased it at GamesCom 2010, and reviewers noted that the clean user interface and simple design "makes it accessible to the widest audience possible".

[citation needed] Joystiq said that the GameTablet's "simple mostly-white design makes it a perfect companion for the Wii", and that the replay function is a cool feature: "In the hands of a capable artist, this will undoubtedly make for some mesmerizing videos.