The competition in its older format shared its name with the trophy, being also known as the European Cup, before being renamed for the 1992–93 season onwards.

The replacement trophy, with a somewhat different design from the original, was commissioned by UEFA from Jörg Stadelmann, a jeweller from Bern, Switzerland.

The original badge was a blue oval on which was an outline of the current trophy in white, overlaid with part of the Champions League starball logo.

[11][12] Although the trophy is no longer given to a team that wins a fifth overall or third consecutive title, the multiple-winner badge is still awarded to such clubs.

Without the star ball background, it instead featured a design of the trophy which was used for the branding of the previous season's final.

[15] It was revamped again in 2010–11 to feature part of the star ball on show below the "champions" caption and the year of triumph.

Starting with the 2021–22 competition, reigning champions wear a new logo, which still keeps the same design, but is grey and no longer keeps the championship year in it.

In case the title holder also wears a multiple-winner badge, the number of victories is incorporated in the logo which is used in place of the starball.