[1][2][3][4] The developers describe the game's primary model as "fair-to-play" with "a skill-first approach and zero pay-to-win options".

[5] Strikerz CEO Eugene Nashilov said the game's model is the company's "core principle", stating "players’ success should not depend on the number of in-game purchases or the value of donations they make".

[9] On 7 June 2024, UFL released an open beta on Xbox Series X|S and PlayStation 5 consoles.

[11] Among the announced licensed clubs are West Ham United,[12] Sporting CP,[13] Shakhtar Donetsk,[14] Borussia Mönchengladbach,[15] Monaco,[16] Beşiktaş,[17] Celtic,[18] Rangers,[19] and Haverfordwest County.

[20] On 27 January 2022, Strikerz released a UFL gameplay trailer, which included ambassadors Cristiano Ronaldo, Oleksandr Zinchenko, Romelu Lukaku, Kevin De Bruyne, and Roberto Firmino.