[2] Desimag called the event "The most prestigious Asian music awards ceremony in the UK".

B4U Music broadcast two exclusive versions during prime time slots in 80 countries over the Christmas period.

[4] A 2003 review by Tom Horan in The Telegraph said: "This was a hugely inspiring night for new British music...

[8] and on 7 October 2004 Br-Asian made a launch party, planning for the 23 February 2005 at Ocean in London,[9] which was later changed to 24 March 2005.

[17] Nominees were announced in January 2008,[22] and the event was held on 6 March 2008 at the Royal Festival Hall, London.

The award winners were:[25] Nominees for the 2010 event were announced on 2 February 2010 at the Gatecrasher Nightclub, Birmingham.

[2] The event was held on March 11 at the Royal Festival Hall, London, and was sponsored by Lebara Mobile.

The award winners were:[26] The press & media launch party for the 2011 event was held on 25 November 2010 at Club Alto, London.

[30] The event was hosted by Sarah-Jane Crawford and Tommy Sandhu and included performance by Mumzy Stranger, among other.

The 2012 event took place at Wembley Arena and was headlined by a special performance by Rahat Fateh Ali Khan.