[4] Having grown beyond the original team's capacity to manage it as a part-time project, Mondiale Publishing was brought in as an acquiring partner in 2012, with Steve Jenner remaining onboard as a creative consultant.
UK Festival Awards launched as an online poll by VirtualFestivals.com, 12,000 fans vote.
The awards are presented in person to the winners in their local pubs of choice 50,000+ fans vote; BBC 6 Music sign up as media partner.
The awards are again presented to the winners in person during an epic road-trip spanning the UK.
Pressure from the industry prompts the creation of the first live event, for 500 standing-only at London’s Islington Academy, sponsored by Carling.
Moves to the IndigO2, adding a gala dinner component (at the Goucho restaurant) and the first UK Festival Conference by day (oversubscribed).
The Awards returns to the O2 and the conference fills out into Europe’s largest cinema, the Vue in the O2 complex.
The Awards continues its O2 residency and the Conference expands again into sell-out event at the British Music Experience, covered live by BBC Business News.
[5] Awards show up-scales to The Roundhouse and sells-out – the founding dream realised.
Lifetime Achievement Winner: Steve Heap (Association of Folk Festivals).
Barclaycard Presents British Summer Time (in Hyde Park) Intelligent Venue Solutions
Fiona Stewart, Green Man Festival Awards returns to The Roundhouse.