Initially launching an ADSL based broadband product in November 2004 with a 1MB service, they did not appear to be offering anything out of the ordinary.

In October 2007 UK Online provided three packages, Lite, Pro, and Premier - all with "unlimited" usage limits.

[2] However, a Fair Usage Policy applied to all packages and heavy users were moved onto so called "bad boy pipes" (although this did not appear to happen with LLU connections).

The development of the planned services was cancelled and all mention of them, including the pre-registration page, quietly dropped from the website in May/June 2008.

However, there were problems with the company closure and a number of customers reported that their phone lines still had ADSL activated on them with the consequence that they could not migrate to another ISP despite the fact that they no longer received any service from either UK Online or Sky.