[2] In 1949, UNICEF's journey in Bangladesh began with the establishment of a field office in Bangkok, overseeing (then) East Pakistan.

[citation needed] UNICEF has launched its 2022-2026 Country Programme, in close coordination with the Bangladesh Government.

The goal was to issue an urgent appeal to the government, health care providers, donors, the private sector, families, and businesses to keep every child alive.

The global campaign was focus on 10 countries: Bangladesh, Ethiopia, Guinea-Bissau, India, Indonesia, Malawi, Mali, Nigeria, Pakistan, and the United Republic of Tanzania.

Being a public figure, they help in mobilizing the necessary support to improve the lives of children and ensure their basic human rights[7] The list of Ambassadors includes Arifa Zaman Moushumi (Actress), Jewel Aich (Magician), Shakib Al Hasan (National Cricket player).