[3] UNICEF Canada advises the Canadian Government on policies and legislation which support programs and commitments under the UN Convention on the Rights of the Child.

[4] They have included Ambassadors such as Sharon, Lois and Bram, Solange Tuyishime, Bayan Yammout, Karina LeBlanc,[5] Veronica Tennant, Jan Lisiecki, Mariatu Kamara, John Nsabimana, and Elizabeth Dallaire.

[6][7] UNICEF Goodwill Ambassadors help the organization reach a wider audience, enabling it to highlight work undertaken to improve the lives of the most vulnerable children around the world.

[19] UNICEF Canada raises funds primarily through donations, the sale of cards and gifts, partnerships with companies, emergency relief efforts and special events.

[22][23] Some of the companies that currently have a corporate partnership with UNICEF Canada includes IKEA Foundation, Hallmark, H&M, Teck, Intact, International Graphics, Sherritt, Maple Leaf, Loblaw, and Fondation L’Occitane.