The stated goal of the club is "to empower youth with the resources and skills to be effective global citizens" and "to support the world's most vulnerable children" through advocacy, education, community building, and fundraising.
[1] Early causes, such as funding UNICEF-assisted feeding programs,[1] were accomplished through more modest fundraising methods: including running errands, raking leaves, and selling comic books.
In 1991, 14 high schools across New Brunswick drafted and submitted a proposal to the Canadian government to allocate funds towards supporting several third world countries needs for healthcare, sanitation, education, etc.
[6] In response to the start of the Israel–Hamas war in 2023, some UNICEF clubs in the Scottsdale Unified School District in Arizona were accused by the state superintendent Tom Horne of being overly pro-Palestinian, to the point of promoting "one-sided propaganda in favor of Hamas terrorists".
[P 1]: 5 Official clubs are expected to hold registered and approved events by UNICEF focused on advocacy, education, community building, and fundraising for children's rights.
Serving as the largest fundraising event for some clubs, Trick-or-Treat for UNICEF takes place on Halloween, and is often executed by trick-or-treating for donations instead of candy.
[12] Hosting bingo[5] and open mic nights,[13] dances and concerts,[14] elementary and middle school assemblies,[11] "Advocacy Day" events,[15] and golf tournaments, as well as selling support T-shirts[12] baked goods,[14][16] bracelets,[10] and buttons,[11] making tie blankets,[5] and other means of advocacy and fundraising have been performed by UNICEF clubs for causes such as supporting Syrian refuges[9] and affected families of the War in Darfur[10] and the 2023 Turkey–Syria earthquakes,[5] as well as bringing awareness to malnutrition,[5][16] the Zika virus, and child trafficking.