[1] UNICEF has been working with the Government of Malaysia since 1954 by supporting programmes in health, nutrition, water and sanitation, formal and non-formal education as well as services for deprived children in poor urban areas.

In addition to helping provide children the best start in life through quality health and education as well as protection from violence, exploitation and abuse, the UN children's agency also works with its partners in Government and civil society to reduce child poverty and engages with businesses to promote child-friendly corporate social responsibility.

This includes using data and good practices to advance and support policies promoting child rights and helping Malaysia invest in children and families by formulating and implementing laws that benefit them.

Adopted by the United Nations General Assembly on 20 November 1989, the CRC defines the universal principles and standards for the status and treatment of children worldwide.

UNICEF is required to promote the effective implementation of the CRC and to encourage international co-operation for the benefit of children.