[2][3] It is believed this kami protects you from before you are born until after you die, and it will continue to do so throughout your life even if you move to another location.
[2] While there are similarities between ubusunagami and ujigami, the relationship between ujigami and their follower (氏子, ujiko) is based on bloodlines, the relationship between an ubusunagami and their follower (産子, ubuko) is based on a faith linked to geographical location.
For example, clan unity in Kyoto weakened in the Middle Ages and a sense of community based on location grew in its place, leading to the development of the concept of ubuko regions based on ubusunagami that featured influential shrines such as Fushimi Inari-taisha, Kamigoryō Shrine, the Kamo Shrines, and Kitano Tenmangū.
In Edo as well, Ōyamakui-no-kami was regarded the ubusunagami of the Tokugawa clan, and their festivals were particularly grand.
Nonetheless ubusunagami, ujigami, and chinjugami are often conflated in the modern day,[4][5][user-generated source][6] and all three are seen as strengthening local identity.