Uggs-N-Rugs

[3] The McDougalls and Uggs-N-Ruggs have been featured in Australian media reports from 2005-2006 due to their tussle with Deckers Outdoor Corporation and their registered trademarks.

[1][4][5][6] In early 2006 Uggs-N-Rugs was successful in having the Australian trademarks for ug, ugh and ugg removed from the register for non-use.

IP Australia (the Australian trade marks office) declared that the words are interchangeable and used generically to describe sheepskin boots.

[7] As part of their action the McDougalls provided volumes of evidence showing the term (and its derivatives) being used in a generic sense.

This battle was portrayed in the documentary, The Good, The Bad and The Ugg Boot[3] which showed the action set an important precedent in trademark law.