Ukita Naoie (宇喜多 直家, 1529 – February 1, 1582) was a Japanese daimyō of the Sengoku period.

[1] He has historical reputation as one of Japan's Three Great Villains (日本三大梟雄), a nickname which he shared with Matsunaga Hisahide and Saitō Dōsan, due to their ambitious and treasonous personality, along with the habit to resort into underhanded tactics and assassinations to eliminate the oppositions.

[8] A year later, he was given command of 30 ashigaru to defend the fort and was rewarded for fighting treacherous Munekage's enemies.

Naoie built a teahouse next to Numa Castle, invited Nakayama Bitchu-no-kami there, and killed him.

[8] In 1567, at the Battle of Myōzenji, Naoie succeeded in expelling almost all forces from Bitchū who had entered the western portion of Bizen.

In 1569, Naoie joined with Oda Nobunaga and Akamatsu Masahide of western Harima Province to rebel against his lord, Uragami Munekage.

[14] Naoie attacked Tenjinyama castle successfully, effectively ending Uragami Munekage's rule.

[1] In 1579, the Ukita clan resisted an advance by Hashiba Hideyoshi, who led a westward march upon orders of Oda Nobunaga.