Performing during the show in position 7, "Gravity" was announced among the top 10 entries of the first semi-final and therefore qualified to compete in the final on 18 May.

Ukraine's least successful result had been 19th place, which they achieved during the 2005, with the song "Razom nas bahato" performed by GreenJolly.

Between 2011 and 2012, NTU had set up national finals with several artists to choose both the song and performer to compete at Eurovision for Ukraine, with both the public and a panel of jury members involved in the selection.

[6] The second stage was the televised final, which took place on 23 December 2012 and featured the twenty acts vying to represent Ukraine in Malmö.

[2] Auditions were held on 21 December 2012 at the NTU Headquarters in Kyiv where a seven-member selection panel reviewed the 52 received submissions and shortlisted twenty entries to compete in the national final.

The remaining nineteen entries competed and the winner, "Gravity" performed by Zlata Ognevich, was selected through the combination of votes from a public televote and an expert jury.

[10][11] Following Zlata Ognevich's victory at the Ukrainian national final, it was revealed that "Gravity" would undergo a revamp for the Eurovision Song Contest.

[12][better source needed] On 11 March, the revamped version of "Gravity" was presented to the public together with the official music video on YouTube.

[13] In an interview with Novyi Kanal, Ognevich revealed that they have received over 300 ideas for the music video of the song from a competition they opened invited fans to submit their concepts and that Angela Lisitsa would be responsible for designing the outfit for her Eurovision performance.

[12][better source needed] Zlata Ognevich made several appearances across Europe to specifically promote "Gravity" as the Ukrainian Eurovision entry.

[14] On 13 April, Ognevich performed during the Eurovision in Concert event which was held at the Melkweg venue in Amsterdam, Netherlands and hosted by Marlayne and Linda Wagenmakers.

On 17 January 2013, a special allocation draw was held which placed each country into one of the two semi-finals, as well as which half of the show they would perform in.

[17] In Ukraine, both the semi-finals and the final were broadcast on Pershyi Natsionalnyi with commentary by Timur Miroshnychenko and Tetiana Terekhova.

[22] The singer was also accompanied on stage by Igor Vovkovinskiy, the tallest living person in the United States, who played the role of a fantasy giant in a brown coat and hat.

[26] The four backing vocalists that joined Zlata Ognevich on stage were Ann Bailey, Holly Petrie, Cleveland Watkiss and Dasha Mineeva.

This jury was asked to judge each contestant based on: vocal capacity; the stage performance; the song's composition and originality; and the overall impression by the act.