NTU organised a national final in collaboration with commercial broadcaster STB in order to select the Ukrainian entry for the 2017 contest in Kyiv.

In the final, "Time" performed by O.Torvald was selected as the winner following the combination of votes from a three-member jury panel and a public televote.

Between 2011 and 2014, NTU had set up national finals with several artists to choose both the song and performer to compete at Eurovision for Ukraine, with both the public and a panel of jury members involved in the selection.

In September 2014, the Ukrainian broadcaster announced that the country would not participate in the 2015 because of the unstable financial and political situation caused by the war in east Ukraine.

[2][3] Along with the announcement of their withdrawal, NTU revealed that it had discussed the matter with the organising body of the contest, the European Broadcasting Union (EBU), and that their absence would be limited to one year only with an expected return in 2016.

[3] In 2016, NTU in collaboration with the commercial broadcaster STB had set up a national final with several artists and shows to choose both the song and performer to compete at Eurovision for Ukraine, with both the public and a panel of jury members involved in the selection.

[6] In the first stage, artists and songwriters had the opportunity to apply for the competition either through an online submission form or by attending a scheduled audition during designated dates.

Applicants also had the option of entering an online wildcard selection, the winner of which was to gain direct entry into the competition's final.

The third stage was the final, which took place on 25 February 2017 and featured the six acts that qualified from the semi-finals vying to represent Ukraine in Kyiv.

[6] Interested performers could also attend auditions that were held between 6 November and 11 December 2016 in the following cities and locations:[9] In addition to the online submission and auditions, artists and composers also had the option of submitting their entries for the wildcard selection at STB's official website which accepted entries between 1 September 2016 and 10 January 2017.

[4] On 17 January 2017, the twenty-four selected competing acts, including the online wildcard winner, "Deep Shivers" performed by Kuznetsov, were announced.

[11] On 8 April, O.Torvald performed during the Eurovision in Concert event which was held at the Melkweg venue in Amsterdam, Netherlands and hosted by Cornald Maas and Selma Björnsdóttir.

[18] As the host nation, Ukraine's running order position in the final was decided through a random draw that took place during the Heads of Delegation meeting in Kyiv on 14 March 2017.

The LED screens displayed predominately turquoise colours that turned into black at points, accompanied by a mountainous imagery that extended upwards showing a sunrise before the conclusion of the song.

Each nation's jury consisted of five music industry professionals who are citizens of the country they represent, with their names published before the contest to ensure transparency.

This jury judged each entry based on: vocal capacity; the stage performance; the song's composition and originality; and the overall impression by the act.