The following key principles are put to the basis of UBL operation: sight, competition and openness.
That is why today in UBL, as in NBA, the clubs are limited with their budget top margins, which guarantees to all teams the same and equal opportunities.
The Regulations of the League demand the presence on playing court a minimum of one Ukrainian player out of five.
This approach gives an opportunity to involve Ukrainian stars in games and to stimulate investments in formation of domestic basketball schools.
During the first year of its existence UBL had organized several arrangements that combined the sporting activities with elements of show, such as All-Star Game and UBL Cup Final Four.