[4] Her mother collected local textiles and jewelry, which started a life-long interest in traditional crafts.

[17][18] Ulla Johnson collections are stocked globally in many of the world's most prestigious retailers including Bergdorf Goodman, Neiman Marcus, and Le Bon Marche, among others.

[citation needed] Johnson has invested in her supply chain, working with artisans and craftspeople from Peru, Kenya, India, Uruguay, the Philippines and Africa.

Johnson feels that this approach is not only about authenticity and beauty but also about economic empowerment for often female led rural communities.

[23][24] In 2020, Johnson joined forces with architect Rafael de Cárdenas to design and build the 2100 sq ft showroom of her brand in New York.

[27] Johnson's philanthropic work is focused in its support of women's advocacy, social justice, the preservation of craft, and environmental conservation.