Ulrich Helmut Bez (born 7 November 1943 in Bad Cannstatt, Germany) is a German businessman[1] and was, until the end of 2013, chief executive officer of Aston Martin motorcars when he stepped down to serve as non-executive chairman.
While at Porsche, he led vehicle research and development and motor sport programmes in Formula One and World Endurance Championship in Indianapolis and Le Mans.
Under his leadership the company developed and launched - based on the VH architecture which he initiated - 20 major car models, including the DB9, the V8 and V12 Vantage, the Vanquish and the four-door Rapide, as well as the supercar One-77, the V12 Zagato and the Cygnet, a concept addressing the needs of a crowded metropolis.
Bez lectured in 2013 and 2014 in Harvard, Columbia, Chicago Booth, UVA Darden, LBS, Kings College, INSEAD, Erasmus, and EBS.
In 2014 Bez joined ALSET, a technology company targeting zero emission in combustion engines with a hydrogen hybrid concept, as a non-executive vice chairman.