[1] The town of Ulsteinvik is located on the west side of the island of Hareidlandet, about 23 kilometres (14 mi) southwest of the city of Ålesund.

The town has dozens of other maritime-related firms of all sizes, including the global head office of Rolls-Royce plc's marine division.

In addition, it welcomes a mixture of local and touring live acts, including big band, operatic revues, English- and Norwegian-language dramatic productions and stand-up comedy.

Norwegian county road Fv 61 runs along the south edge of the town centre, and is the major route connecting Ulsteinvik to points northeast (municipalities of Hareid and Sula, with connections to Ålesund) and south (the villages of Eiksund and Haddal as well as the municipalities of Herøy, Sande, and others).

It is also served by Ålesund Airport, Vigra, 60 kilometres (37 mi) away, which has a broader selection of national and international flights.