Ultimate Hustler is an American reality show broadcast on BET created by Datari Turner.

The show featured Damon Dash training 16 aspiring entrepreneurs, both men and women, who compete for an executive position to work for Damon Dash.

[1] Based on its premise, the show has been described as a hip-hop version of The Apprentice.

[2] The program was first broadcast on October 4, 2005, with the final episode on December 13, 2005, with Brian Rikuda winning the top prize.