The Ultimate Rap League (commonly referred to as SMACK/URL) is a battle rap league based out of New York City owned by acclaimed hip hop promoter Troy "Smack White" Mitchell, Eric Beasley, and Jean "Cheeko" French from Queens, New York City, United States.
[1] Rappers, music executives, DJs and athletes such as Kendrick Lamar, Sean Combs, Busta Rhymes, Drake, Q-Tip, Joe Budden, Cassidy, King Los, Beanie Sigel, Jay-Z, Funkmaster Flex, Kid Capri, Bow Wow, Jadakiss, Lupe Fiasco, Adrien Broner, Kevin Durant, Nick Cannon, Lloyd Banks, French Montana, D.C. Young Fly, Mos Def, and Method Man have shown support towards the league.
Rappers such as Charlie Clips, Conceited, Hitman Holla, Chilla Jones, Tsu Surf, Hollow da Don, Aye Verb, Goodz, Calicoe and Big T were all part of the first wave of battlers for the Ultimate Rap League.
Many key figures including Smack himself have been featured on BET[8] and XXL Magazine[9] due to their parts in URL's success.
The subscription based app allows subscribers to, view unreleased and pay-per-view battles along with other original programming.