The name is associated with purple, a color used symbolically in the struggle for women's suffrage in the United States, LGBT social movements, and second-wave feminism.

[4] In February 2012 the Susan G. Komen Foundation decided to stop funding for breast cancer screenings at Planned Parenthood.

Following their victory, UltraViolet campaigned for the resignation of Karen Handel, the Komen Foundation vice president that orchestrated the effort to defund Planned Parenthood.

One of these strides include being part of the influence[citation needed] that made Sony decide to cut ties with R. Kelly due to allegations of sexual abuse of minors, by using the hashtag #MuteRKelly.

UltraViolet led a campaign to get Reebok to end their relationship with rapper Rick Ross after he rapped about date raping a woman in his song "U.O.E.N.O.".