Umar Kamani (born 21 March 1988) is an English fashion retailer and businessman.
At 24, Kamani and his brother Adam co-founded a fashion firm and online retail company selling clothing, accessories and other items to women mainly aged between 12 and 25, "PrettyLittleThing.com.
[3] In September 2016, analysts began speculating that Boohoo.com would acquire PrettyLittleThing after reviewing Boohoo's financials, which showed a 40% increase in turnover to £127.3 million for the half year which ended in August 2016.
By the middle of 2013, celebrities including Miley Cyrus, Michelle Keegan, Rita Ora, Jessie J, Ryan Thomas[5] and Nicki Minaj had been seen wearing clothing from their rapidly growing fashion retailer.
[9] The deal gave him £161 million in cash and a stake worth roughly 2.6 percent in Boohoo.