[14] The town of San Lazzaro di Savena, 6 km (3+1⁄2 mi) to the South-East of Bologna, awarded the "Umarell of the year" prize to a local resident, Franco Bonini.

[17][18] Separately, a mobile app called Umarells was released that tracked the location of ongoing roadworks and construction sites.

[19][20] The fast food restaurant chain Burger King also "hired" several umarells as part of a social media marketing campaign promoting its increased presence in the country.

[22][23][24][25]In April 2018, the public square was inaugurated by city councillor Matteo Lepore, the district president Simone Borsari, the "lord of the umarells" Franco Bonini, the stand-up comedian Maurizio Pagliari (Dulio Pizzocchi), and the writer Danilo Masotti.

[28] In December 2020 in Pescara, the real estate developer Sarra installed windows to allow Umarells to observe three construction sites.