It is advocated by Jay McTighe and Grant Wiggins (1950-2015)[2] in their Understanding by Design (1998), published by the Association for Supervision and Curriculum Development.
[3] Understanding by Design and UbD are registered trademarks of the Association for Supervision and Curriculum Development (ASCD).
The goal of Teaching for Understanding is to give students the tools to take what they know, and what they will eventually know, and make a mindful connection between the ideas.
[7] In a world that is filled with data, teachers are only able to help students learn a small number of ideas and facts.
If a student is able to transfer the skills they learn in the classroom to unfamiliar situations, whether academic or non-academic, they are said to truly understand.