Undertow began in 1996 in St. Louis, Missouri, as a collective of independent artists, musicians, filmmakers, designers and creative managers sharing resources, ideas, and a love of music.
Undertow Artist Management was started by Bob Andrews in 1996 after he joined forces with Mark Ray's record label for the release of Nadine's debut album.
Undertow expanded again in 2009 to offer direct-to-fan ticketing when David Bazan ventured out on a nationwide tour playing in fans' living rooms.
[5][6] They have since handled ticketing for similar tours by Rocky Votolato, Will Johnson, Rosie Thomas, Joan of Arc, Eric Bachmann, Clap Your Hands Say Yeah, Mike Doughty, Vandaveer, Julia Nunes, Lady Lamb, Mirah, Eef Barzelay, Chris Staples, Damien Jurado,[7] Owen, Sarah Jaffe,[8] and The Bottle Rockets.
Members of the touring group included David Bazan (of Pedro the Lion and Headphones), Mark Eitzel (of American Music Club), Will Johnson and Scott Danbom (of Centro-Matic), and Vic Chesnutt.