[5] The Unicorn Island plan envisions clusters of rounded buildings around a central plaza and metro station.
Each cluster of buildings is intended to be only a few minutes walk or cycle ride to the plaza and station, to ensure the entire island is easily accessible.
The architecture firm published a promotional aerial video showing the construction site of the conference center.
[6] The building's style is an example Zaha Hadid's signature curving aesthetic that has been characterized as parametricism, deconstructivism, and neo-futurism architecture.
[3][7] As a method of supportive public relations, the government of Chengdu commissioned a series of advertisements in The Wall Street Journal promoting the Unicorn Island development to the international business community.